Arrogate Oud Bakhur: The Spirit of Hospitality and Authenticity
Arrogate Oud Bakhur comes as part of the Arrogate collection by Assaf, bringing together heritage and modernity in a finely balanced harmony, where tradition and authenticity blend seamlessly with contemporary standards of elegance.
This fragrance is inspired by the spirit of Saudi hospitality and its deeply rooted traditions, where incense is presented as a symbol of welcome, celebration, generosity, and gracious reception.
Arrogate Oud Bakhur expresses the elegance of the present and the grandeur of the past, evoking that first moment when incense is lit and offered to the guest in the Saudi majlis before any words are spoken — a silent moment rich with meanings of generosity and warmth, one that precedes speech through its lasting impression.
This olfactory vision was crafted by the French perfumer Maxime Exler, winner of the Best Niche Fragrance Award 2025 at the Beautyworld Middle East Awards. He is known for his ability to transform cultural rituals and human moments into deep, expressive fragrance compositions.
In Arrogate Oud Bakhur, Exler did not treat oud and incense as traditional ingredients, but as cultural symbols rich with meaning. He reinterpreted them through a contemporary olfactory language that respects their origins while presenting them with a modern vision. His design is built on balance — between strength and calm, luxury and warmth — resulting in a fragrance that speaks to memory before it speaks to the senses.
Incense imparts a sense of luxury, while oud adds a touch of elegance. Combined with carefully selected ingredients, the fragrance acquires a unique, almost magical character that reflects the identity of Arrogate and the spirit of Assaf.
