The Art of Gifting

Ramadan Offers

NEW ERA COLLECTION
A level of purity that rises above all, with longevity that lasts for days
A timeless presence that transcends time. Created in collaboration with the world’s finest perfumers, delivering pure, long-lasting innovation.

Pink World

Women's Glasses

Men's Glasses

Pegasus Collection

Arrogate Collection

Frankel Collection

Fragrances That Refuse to Fade

Niche Collection

PROMISE COLLECTION
The highest quality in the world, with the lowest profit margin
In Milan, my son asked a watch enthusiast: “Do you know Assaf watches?” That moment became a father’s promise — to make Assaf known to everyone

Next Chapter Watches

Discovery Gift Set