Top Releases

Discover our distinctive collections

Collection
Collection
Collection
Collection
Collection
Collection
Collection
Collection
Challenge

Challenge

100 ML
Dhs. 139 Dhs. 375

The Art of Gifting

Assaf Bakhur Collection Assaf Bakhur Collection

Assaf Bakhur Collection

The Art of Gifting
Dhs. 209 Dhs. 700
The Exclusive Lady Collection

The Exclusive Lady Collection

100 ML For each perfume
Dhs. 255 Dhs. 799
MUSK ASSAF MUSK ASSAF

MUSK ASSAF

Dhs. 209 Dhs. 399
Arrogate Pink Collection Arrogate Pink Collection

Arrogate Pink Collection

Best Selling – Suitable for Gifting
Dhs. 159 Dhs. 375
FRANKEL AVENTUS BLACK ELIXIR

FRANKEL AVENTUS BLACK ELIXIR

30% Elixir
Dhs. 139 Dhs. 499
FRANKEL BLUE ELIXIR

FRANKEL BLUE ELIXIR

30% Elixir
Dhs. 169 Dhs. 499
FRANKEL BEACH AFTERNOON

FRANKEL BEACH AFTERNOON

200 ML
Dhs. 135 Dhs. 499
FRANKEL CHILL
Buy 2 Get 1 Free

FRANKEL CHILL

200 ML
Dhs. 149 Dhs. 499
FRANKEL SILVER ELIXER

FRANKEL SILVER ELIXER

200 ML
Dhs. 205 Dhs. 450
Frankel Elysium

Frankel Elysium

100 ML
Dhs. 139 Dhs. 375
Frankel Collection

Frankel Collection

Only for the first 1000 customers
Dhs. 209 Dhs. 799
Tobacco Jam 50
Lasts for Days

Tobacco Jam 50

100 ML - 50%
Dhs. 139 Dhs. 249
Tobacco Black 40

Tobacco Black 40

100 ML
Dhs. 199 Dhs. 375
Tobacco Rage 32

Tobacco Rage 32

100 ML
Dhs. 129 Dhs. 375
Tobacco Jam 60

Tobacco Jam 60

100 ML
Dhs. 225 Dhs. 375
FRANKEL AVENTUS BLACK ELIXIR

FRANKEL AVENTUS BLACK ELIXIR

30% Elixir
Dhs. 139 Dhs. 499
Miss Gris
Buy 2 Get 1 Free

Miss Gris

100 ML - Higher Concentration
Dhs. 139 Dhs. 199
WILD COLT

WILD COLT

200 ML - Best Seller
Dhs. 105 Dhs. 275
Tobacco Jam 50
Lasts for Days

Tobacco Jam 50

100 ML - 50%
Dhs. 139 Dhs. 249
Aura 35

Aura 35

150 ML
Dhs. 135 Dhs. 359
FRANKEL BLUE ELIXIR

FRANKEL BLUE ELIXIR

30% Elixir
Dhs. 169 Dhs. 499
MISS ARROGATE

MISS ARROGATE

200 ML
Dhs. 159 Dhs. 499
GRIS ERIK

GRIS ERIK

200 ML - Best Seller
Dhs. 105 Dhs. 275
KING ENABLE 150ML

KING ENABLE 150ML

150 ML
Dhs. 129 Dhs. 250
ATTACKS
Buy 2 Get 1 Free

ATTACKS

150ML
Dhs. 159 Dhs. 400
NEW ERA COLLECTION
A level of purity that rises above all, with longevity that lasts for days
A timeless presence that transcends time. Created in collaboration with the world’s finest perfumers, delivering pure, long-lasting innovation.
Risk Comete
Best Seller

Risk Comete

150 ML
Dhs. 139 Dhs. 400
Glitch

Glitch

150 ML
Dhs. 199 Dhs. 400
ATTACKS
Buy 2 Get 1 Free

ATTACKS

150ML
Dhs. 159 Dhs. 400
OUD BAKHUR

OUD BAKHUR

150ML
Dhs. 159 Dhs. 450
ARROGATE PINK ROSE
Buy 2 Get 1 Free

ARROGATE PINK ROSE

150 ML
Dhs. 139 Dhs. 400
WILD COLT BAKHUR
Buy 2 Get 1 Free

WILD COLT BAKHUR

150 ML - الاكثر مبيعًا
Dhs. 159 Dhs. 450
Tobacco Jam 50
Lasts for Days

Tobacco Jam 50

100 ML - 50%
Dhs. 139 Dhs. 249
Miss Gris
Buy 2 Get 1 Free

Miss Gris

100 ML - Higher Concentration
Dhs. 139 Dhs. 199
No comment
Buy 2 Get 1 Free

No comment

100 ML - 35%
Dhs. 129 Dhs. 250
Bonjour

Bonjour

100 ML - Higher Concentration
Dhs. 129 Dhs. 250

Pink World

Arrogate Pink Collection Arrogate Pink Collection

Arrogate Pink Collection

Best Selling – Suitable for Gifting
Dhs. 159 Dhs. 375
pink-queen-exclusive
Buy 2 Get 1 Free

PINK QUEEN EXCLUSIVE

200 ML
Dhs. 139 Dhs. 275
pink-lady-200-ml

PINK LADY - 200 ML

200 ML
Dhs. 139 Dhs. 275
ARROGATE PINK ROSE
Buy 2 Get 1 Free

ARROGATE PINK ROSE

150 ML
Dhs. 139 Dhs. 400

Men's Glasses

Arrogate 65 Sunglasses

Arrogate 65 Sunglasses

Dhs. 199 Dhs. 525
ARROGATE 5 Sunglasses ARROGATE 5 Sunglasses

ARROGATE 5 Sunglasses

Dhs. 195 Dhs. 525
ARROGATE 25 Sunglasses ARROGATE 25 Sunglasses

ARROGATE 25 Sunglasses

Dhs. 199 Dhs. 645
PEGASUS 20 Sunglasses PEGASUS 20 Sunglasses

PEGASUS 20 Sunglasses

Made in 🇮🇹
Dhs. 209 Dhs. 599
PEGASUS 10 Sunglasses PEGASUS 10 Sunglasses

PEGASUS 10 Sunglasses

Dhs. 199 Dhs. 650
ARROGATE 15 Sunglasses ARROGATE 15 Sunglasses

ARROGATE 15 Sunglasses

Dhs. 179 Dhs. 575
ARROGATE 30 Sunglasses ARROGATE 30 Sunglasses

ARROGATE 30 Sunglasses

Dhs. 199 Dhs. 500
ARROGATE 50 Sunglasses ARROGATE 50 Sunglasses
24-Hour Offer

ARROGATE 50 Sunglasses

Made in 🇮🇹
Dhs. 179 Dhs. 510

Women's Glasses

Arrogate 25 Sunglasses Arrogate 25 Sunglasses

Arrogate 25 Sunglasses

Dhs. 199 Dhs. 525
MISS ARROGATE 10 Sunglasses MISS ARROGATE 10 Sunglasses

MISS ARROGATE 10 Sunglasses

Dhs. 199 Dhs. 645
Miss Arrogate 5 Sunglasses Miss Arrogate 5 Sunglasses
24-Hour Offer

Miss Arrogate 5 Sunglasses

Made in 🇮🇹
Dhs. 159 Dhs. 575
PEGASUS 15 Sunglasses PEGASUS 15 Sunglasses

PEGASUS 15 Sunglasses

Dhs. 187 Dhs. 835
PEGASUS 25 Sunglasses PEGASUS 25 Sunglasses

PEGASUS 25 Sunglasses

Dhs. 199 Dhs. 535
For Men
For Men
For Women
For Women

Pegasus Collection

First night

First night

150 ML
Dhs. 129 Dhs. 275
BAKHUR PEGASUS 150ML

BAKHUR PEGASUS 150ML

150 ML
Dhs. 129 Dhs. 255
PEGASUS REFLECTION
Buy 2 Get 1 Free

PEGASUS REFLECTION

150 ML
Dhs. 125 Dhs. 255
Aura 35

Aura 35

150 ML
Dhs. 135 Dhs. 359
PEGASUS OUD

PEGASUS OUD

150 ML
Dhs. 169 Dhs. 255

Arrogate Collection

ARROGATE ADDICT 200ML
Buy 2 Get 1 Free

ARROGATE ADDICT 200ML

200 ML
Dhs. 119 Dhs. 499
dangerous-arrogate-200ml

DANGEROUS ARROGATE 200ML

200 ML
Dhs. 129 Dhs. 499
ARROGATE COMETE
Buy 2 Get 1 Free

ARROGATE COMETE

200 ML - Best Seller
Dhs. 159 Dhs. 326
ARROGATE BLUE EXCLUSIVE

ARROGATE BLUE EXCLUSIVE

200 ML
Dhs. 139 Dhs. 499
ARROGATE EUPHORIA 150ML
Buy 2 Get 1 Free

ARROGATE EUPHORIA 150ML

150 ML
Dhs. 129 Dhs. 375
MISS ARROGATE

MISS ARROGATE

200 ML
Dhs. 159 Dhs. 499
Assaf Gifts
Assaf Gifts
Wild Collection
Wild Collection

Frankel Collection

FRANKEL CHILL
Buy 2 Get 1 Free

FRANKEL CHILL

200 ML
Dhs. 149 Dhs. 499
FRANKEL AFTERNOON

FRANKEL AFTERNOON

200 ML
Dhs. 129 Dhs. 499
FRANKEL BLUE ELIXIR

FRANKEL BLUE ELIXIR

30% Elixir
Dhs. 169 Dhs. 499
FRANKEL SILVER ELIXER

FRANKEL SILVER ELIXER

200 ML
Dhs. 205 Dhs. 450
FRANKEL AVENTUS BLACK ELIXIR

FRANKEL AVENTUS BLACK ELIXIR

30% Elixir
Dhs. 139 Dhs. 499
Perfumer's Choice
Perfumer's Choice
Body Care
Body Care

Fragrances That Refuse to Fade

First night

First night

150 ML
Dhs. 129 Dhs. 275
REBEL ENABLE 
Buy 2 Get 1 Free

REBEL ENABLE 

150 ML
Dhs. 135 Dhs. 250
LIP STICK 150ML

LIP STICK 150ML

150 ML
Dhs. 85 Dhs. 299
noble-2
Buy 2 Get 1 Free

NOBLE

200 ML
Dhs. 135 Dhs. 499
GRIS ERIK

GRIS ERIK

200 ML - Best Seller
Dhs. 105 Dhs. 275
Aura 35

Aura 35

150 ML
Dhs. 135 Dhs. 359

Niche Collection

CHARISMA CHARISMA

CHARISMA

200 ML
Dhs. 775
WARRIOR WARRIOR

WARRIOR

200 ML
Dhs. 775
ARKLE ARKLE

ARKLE

200 ML
Dhs. 775
PROMISE PROMISE

PROMISE

200 ML
Dhs. 775

PROMISE COLLECTION
The highest quality in the world, with the lowest profit margin
In Milan, my son asked a watch enthusiast: “Do you know Assaf watches?” That moment became a father’s promise — to make Assaf known to everyone
Promise Bronze Watch

Promise Bronze Watch

Dhs. 675 Dhs. 1,375
Promise Green Watch

Promise Green Watch

Dhs. 675 Dhs. 1,350
Promise Blue Watch

Promise Blue Watch

Dhs. 675 Dhs. 1,650
Promise Silver Watch

Promise Silver Watch

Dhs. 675 Dhs. 1,350
Promise Signature Watch

Promise Signature Watch

Dhs. 750 Dhs. 1,500
BLACK LADY 200 ML

BLACK LADY 200 ML

200 ML
Dhs. 75 Dhs. 499
ALEXANDRA

ALEXANDRA

100 ML
Dhs. 75 Dhs. 173
troy-enable
24-Hour Offer

TROY ENABLE

100 ML
Dhs. 99 Dhs. 259
REBEL ENABLE 
Buy 2 Get 1 Free

REBEL ENABLE 

150 ML
Dhs. 135 Dhs. 250

Assaf Blog

View all