Ramadan Offers
NEW ERA COLLECTION
A level of purity that rises above all, with longevity that lasts for days
A timeless presence that transcends time. Created in collaboration with the world’s finest perfumers, delivering pure, long-lasting innovation.

Men's Glasses

Arrogate Collection

PROMISE COLLECTION
The highest quality in the world, with the lowest profit margin
In Milan, my son asked a watch enthusiast: “Do you know Assaf watches?” That moment became a father’s promise — to make Assaf known to everyone

















